Tourism Business Toolkit

Tips and tools for your businesses

The toolkit offers advice and information on a range of areas to help businesses in improving their business evaluation, operations, product development, marketing and communication.

The 11 partners in the COOL Tourism Project worked together and shared the costs of procuring the services of Hidden Britain to produce the toolkit. You can download each of the five sections from the right hand side.

Who is it for?

The toolkit has been written and developed for rural tourism businesses of all kinds, scales and stage of development. From; accommodation to pubs, activity providers, retail and visitor attractions, small or large, start-up or an established enterprise.

How do I use it?

The toolkit is broken up over five interactive pdf files, each containing numerous tools and a full interactive navigation, so you will never be more than 3 clicks from any tool. Dip in, use it as you need but do take some time to explore and see what else in there might help you.

Industry Reference Guide – links to useful resources

There are lots and lots of resources / guides and local experiences out there to support you to run your tourism business as profitably as you can as well as providing lots of ideas for your guests. We thought that having this one in place might be useful, please see below.

Tourism Reference Guide (44kb pdf)


This toolkit cannot address every specific need. It has been deliberately designed to not be over complicated and for users to dip in and out as required. Therefore feel free to tailor the guidance or use it as a starting point to research further for your own business. Also remember - things change, so use this toolkit alongside your own research to ensure you are right up to date.

EU funding logos
The Cool Tourism Project was selected under the European Cross-border Cooperation Programme INTERREG IV A France (Channel) – England, co-funded by European Regional Development Fund (ERDF).