Irresponsible drinks promotions are banned with effect from 6 April 2010. The Government published a new set of Mandatory Licence Conditions applicable to all licensed premises which supply alcohol.
The Licensing Act 2003 (Mandatory Licensing Conditions) Order 2010 sets out the five new conditions that apply to all licensed premises and those with club premises certificates (where the licence or certificate authorises the supply of alcohol).
From 6 April 2010 these condition:
Ban irresponsible promotions;
Ban the dispensing of alcohol directly into the mouth; and
Ensure that customers have access to free tap water.
From 1st October 2010 these conditions also:
Require an age verification policy to be in place to prevent underage sales; and
Ensure alcohol is provided in small measures, eg spirits: 25ml or 35ml; and a glass of wine: 125ml.
The conditions place an obligation on the following people:
The premises licence holder
The designated premises supervisor
Any person aged 18 or over authorised to make sales of alcohol at a premises.
An example of an Age Verification Policy can be found under 'Related Documents' on this page.
Where the licensed premises is an 'off-licence' selling alcohol for consumption off the licensed premises then only the age verification policy condition will apply.
The Home Office has published Guidance on the New Mandatory Conditions as well as examples of good practice from the alcohol retail industry. This Guidance is available under 'Related Documents' on this page.